With respect to a consumer buying situation that involves variety-seeking behavior,the market leader can encourage variety seeking by offering lower prices or deals.

Question

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Variety-seeking behavior involves consumers actively looking for new or different products, which may not necessarily be from the market leader. Price incentives alone may not be enough to encourage variety seeking, as consumers may prioritize novelty and unique features over lower prices. Instead, the market leader may need to focus on introducing new products, improving product quality, or increasing product customization options to appeal to variety seekers.

With Respect to a Consumer Buying Situation That Involves Variety-Seeking