In marketing,________ are more important than reality because they affect consumers' actual behavior.

Name: In marketing,________ are more important than reality because they affect consumers' actual behavior.
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Question

Quizplus · Accepted Answer

Perceptions refer to how consumers perceive or interpret information about a product, rather than the objective or factual reality of the product. Consumers' behavior is influenced by their perceptions, which makes perceptions more important in marketing than the actual reality of a product.

In Marketing,________ Are More Important Than Reality Because They Affect