When marketers interview a small number of recent purchasers,asking them to recall the events leading to their purchase,the marketers are using the ________ method to learn more about the consumer buying process.

Question

Quizplus · Accepted Answer

The word "recalling" suggests that the buyers are being asked to remember events that have already occurred, indicating a retrospective approach. The other options do not accurately describe this research method.

When Marketers Interview a Small Number of Recent Purchasers,asking Them