Researchers frequently should and do successfully generalize findings from focus-group participants to the whole market.

Question

Quizplus · Accepted Answer

It is generally not recommended to generalize findings from focus-group participants to the whole market as the sample size is usually small and may not represent the diversity of the population. It is important to conduct quantitative research with a larger sample size to confirm any insights from qualitative research.

Researchers Frequently Should and Do Successfully Generalize Findings from Focus-Group