If a marketing researcher were to use careful observation,hypotheses,prediction,and testing to ensure that his or her marketing research efforts were of the highest quality,the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

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The scientific method is a systematic approach to research that involves careful observation, forming hypotheses, making predictions, and then testing those predictions through experimentation or further observation. By using the scientific method, a marketing researcher can ensure that their research efforts are of the highest quality and are more likely to produce reliable and accurate results. This is an important characteristic of good marketing research.

If a Marketing Researcher Were to Use Careful Observation,hypotheses,prediction,and Testing