A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n)________ strategy.

Question

Quizplus · Accepted Answer

Integrative growth strategy refers to a company's efforts to increase its sales and profits by merging or acquiring other companies within the same industry, either backward toward suppliers, forward toward customers, or horizontal toward competitors. This strategy allows for better control over the supply chain and market competition, leading to increased efficiency and profitability.

A Company That Seeks to Increase Its Sales and Profits