In response to giant retailers and category killers,entrepreneurial retailers are building entertainment into stores with coffee bars,lectures,demonstrations,and performances.They are marketing a(n)________ rather than a product assortment.

Question

Quizplus · Accepted Answer

The statement mentions that entrepreneurial retailers are building entertainment into stores, which indicates that they are offering an experience to their customers, rather than just a product assortment. This aligns with the definition of experiential retail, where retailers are creating immersive, engaging experiences for their customers to increase foot traffic and drive sales.

In Response to Giant Retailers and Category Killers,entrepreneurial Retailers Are