Several scholars have found that companies who embrace the marketing concept achieve superior performance.This was first demonstrated for companies practicing a ________-understanding and meeting customers' expressed needs.

Question

Quizplus · Accepted Answer

The question states that the scholars found that companies practicing the marketing concept achieved superior performance. This concept involves understanding and meeting customers' expressed needs, which is typically associated with a reactive market orientation. This means that the company is primarily focused on responding to customer demand and adapting their products and services to meet those needs. Therefore, option A) reactive market orientation is the best choice for this question.

Several Scholars Have Found That Companies Who Embrace the Marketing