When IKEA noticed that people wanted good furniture at a substantially lower price and created knockdown furniture,they demonstrated marketing savvy and turned a private or social need into a(n)________.

Question

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By creating knockdown furniture, IKEA was able to fulfill the private or social need for good furniture at a substantially lower price and turn it into a profitable business opportunity, demonstrating marketing savvy.

When IKEA Noticed That People Wanted Good Furniture at a Substantially