If marketers are characterized as "gardening" rather than "hunting," the ________ is most likely to be the concept the marketers are following.

Question

Quizplus · Accepted Answer

The marketing concept is focused on understanding and meeting the needs of consumers through the creation of valuable products and the implementation of effective marketing strategies. It is often compared to gardening as it requires continuous effort, nurturing, and attention to ensure the growth and success of the brand. Therefore, if marketers are characterized as "gardening," they are most likely following the marketing concept.

If Marketers Are Characterized as "Gardening" Rather Than "Hunting," the ________