When 3M,HP,and Motorola practice researching or imaging latent needs of consumers through a "probe-and-learn" process,they are most likely using which of the following marketing orientations with respect to their consumers

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Proactive marketing orientation involves understanding the latent needs of customers and designing products or services to meet those needs. The "probe-and-learn" process is a key aspect of this orientation, as it involves actively seeking out feedback and insights from customers to inform product development. The other orientation choices (selling, promotion, supply-side, and reactive market) do not prioritize understanding and meeting the latent needs of customers in the same way as proactive marketing.

When 3M,HP,and Motorola Practice Researching or Imaging Latent Needs of Consumers