A number of companies-including the Body Shop,Ben & Jerry's,and Patagonia-have achieved notable sales and profit gains by adopting and practicing a form of the societal marketing concept called ________,by which a company with an image,product,or service to market builds a relationship or partnership with a cause,or a number of causes,for mutual benefit.

Question

Quizplus · Accepted Answer

The scenario describes cause-related marketing, which involves partnering with a cause for mutual benefit. This is the best choice among the options given. Social marketing involves promoting behavioral or social change. Environmental marketing focuses on the environmental impact of a product or service. Benefit marketing emphasizes the benefits of a product or service. Responsible marketing involves ethical and sustainable business practices. While all of these approaches may overlap with cause-related marketing, none of them specifically match the scenario described.

A Number of Companies-Including the Body Shop,Ben & Jerry's,and Patagonia-Have