In the ________ stage of the retail life cycle,the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage,such as competing on the basis of low price,offering a distinctive assortment,or using a different way to distribute products.
A)expansion
B)introduction
C)extension
D)maturity
E)growth

Question

Quizplus · Accepted Answer

The introduction stage of the retail life cycle is characterized by the presence of entrepreneurs who are willing to take risks and establish a new business in a particular market. These entrepreneurs typically try to differentiate themselves from their competitors by using unique approaches such as low prices, different distribution methods, or offering a distinctive assortment of products. Therefore, the most appropriate choice for the blank in the given statement is the introduction stage.

In the ________ Stage of the Retail Life Cycle,the Retailer