Which of the following is true about general merchandise discount stores?
A) They typically have deep and narrow assortments.
B) They typically have shallow and narrow assortments.
C) They do not use price differentiation.
D) They appeal to consumers who want easy access to a lot of merchandise.
E) They are typically full-service retailers.

Question

Quizplus · Accepted Answer

General merchandise discount stores appeal to consumers who want easy access to a lot of merchandise at low prices. They typically offer shallow and wide assortments, meaning they carry a large variety of products within a specific category, but not deep options within each subcategory. They often use price differentiation as a key strategy to attract bargain-hunting consumers. They are generally not full-service retailers, as they focus on efficiency and low prices rather than providing extensive customer service.

Which of the Following Is True About General Merchandise Discount