Avon is successful at giving customers alternatives to traditional store outlets.Avon uses ________,which does not require a customer to visit a store.
A)locational merchandising
B)social shopping
C)mass retailing
D)nonstore retailing
E)broad geographic exchange

Question

Quizplus · Accepted Answer

Nonstore retailing refers to sales made outside of a traditional brick-and-mortar store, such as through e-commerce, mail-order catalogs, or direct selling. Avon's business model relies heavily on direct selling, where representatives sell products door-to-door or through personal networks. Therefore, Avon is successful at giving customers alternatives to traditional store outlets through nonstore retailing.

Avon Is Successful at Giving Customers Alternatives to Traditional Store