In ________, a master distributor recruits other people to become distributors. The master distributor sells the company's products to the people she entices to join and receives commissions on all the merchandise sold by the people she recruits.
A) multilevel marketing
B) integrated sales
C) disintermediated sales
D) hierarchical sales
E) party plan systems

Question

Quizplus · Accepted Answer

Multilevel marketing involves a master distributor recruiting and training other distributors to sell the company's products. The master distributor receives commissions on all sales made by her recruits, as well as her own sales. This creates multiple levels of distributors within the organization, hence the name "multilevel marketing."

In ________, a Master Distributor Recruits Other People to Become