A retail site's storefront and marquee are both examples of ________.
A)store layout
B)visual merchandising
C)experiential marketing
D)trade areas
E)customer services

Question

Quizplus · Accepted Answer

The storefront and marquee are both elements of visual merchandising, which encompasses all visual aspects of a retail space that are designed to attract and engage customers. Store layout refers to the physical arrangement of the store and its fixtures, while experiential marketing is a broader marketing approach that seeks to create immersive and memorable experiences for customers. Trade areas refer to the geographic regions from which a retailer draws its customers, and customer services are the various support and assistance offerings that a retailer provides to its customers.

A Retail Site's Storefront and Marquee Are Both Examples of ________