Why has the practice of running frequent sales often backfired for retailers?
A)Fewer shoppers are interested in bargain hunting.
B)Changing price points have had little effect on store images.
C)Consumers become trained to buy only when the retailer is having a sale.
D)Shoppers are more interested in store image than in price points.
E)Department stores have resisted using everyday-low-pricing strategies.

Question

Quizplus · Accepted Answer

When retailers run frequent sales, it trains consumers to only make purchases when the sale is happening, leading to lower profits during non-sale periods. This creates a cycle where retailers feel pressured to continue running sales to attract customers, ultimately hurting their bottom line.

Why Has the Practice of Running Frequent Sales Often Backfired