The Paradise Surf Store carried everything the serious female surfer needed to ride the waves.It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store.It also had clean,well-lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male-dominated sport.These factors together created its ________.
A)store layout
B)merchandise assortment
C)media plan
D)atmospherics
E)store image

Question

Quizplus · Accepted Answer

The combination of merchandise, store layout, knowledgeable staff, and overall atmosphere contributes to the store's image.

The Paradise Surf Store Carried Everything the Serious Female Surfer