What should a salesperson do during the fifth step of the creative sales process?

Question

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During the fifth step of the creative sales process, the salesperson should welcome objections from the customer. This allows for any concerns to be addressed and resolved before moving on to the next step of closing the sale. Blocking objections or indirectly asking for the customer's business may come off as pushy and aggressive, while building a bridge to the next sale or waiting for signals that the customer is ready to buy may not address any present concerns or objections.

What Should a Salesperson Do During the Fifth Step of the Creative