Video on demand(VOD) ,iPods,and DVRs (digital video recorders) present which of the following challenges for advertisers?
A) Consumers are watching less television programming.
B) Consumers have difficulty attending to specific advertising messages due to advertising clutter.
C) Audiences are less interested in media consumption.
D) Consumers have more choices about what advertisements to watch or not watch.
E) Television advertising is becoming more expensive.
Correct Answer:
Verified
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