Brand placement in video games is referred to as ________.

Question

Quizplus · Accepted Answer

Brand placement in video games is specifically referred to as advergaming, as it involves creating a game or incorporating brand elements into an existing game in order to advertise a product or service. Place-based advertising typically refers to ads placed in physical locations, augmented reality refers to virtual elements being added to the real world, captive advertising refers to ads in locations where the audience is captive (such as on an airplane or in a doctor's waiting room), and mobile advertising refers to ads specifically targeted towards mobile devices.

Brand Placement in Video Games Is Referred to as ________