Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?
A) pretesting
B) attitudinal measures
C) pulsing
D) gross rating points (GRPs)
E) cost per thousand (CPM)
Correct Answer:
Verified
Q102: Which of the following statements about magazines
Q103: An ad for Ford did not advertise
Q106: Which of the following is a media
Q109: Which of the following is a posttesting
Q111: _ is a measure of the percentage
Q114: Which of the following practices helps to
Q117: Which of the following would be the
Q129: Jell-O ads contain the phrase "Make some
Q133: An ad for Mongoose mountain bikes shows
Q136: Which of the following advertising situations would
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents