Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

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Unaided recall is a posttesting technique used to assess whether a person remembers seeing an ad during a specified period without giving the person the name of the brand. This technique is commonly used in telephone surveys or personal interviews to measure ad effectiveness. Attitudinal measures, pulsing, gross rating points, and corrective advertising are not specifically related to measuring recall of an ad without brand identification.

Which of the Following Is a Posttesting Technique Used by Telephone