Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions.

Name: Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions.
Brand: Quizplus
Rating: 5.0 (46 reviews)

Question

Quizplus · Accepted Answer

Declining brand loyalty has often led marketers to increase their investment in sales promotions as a way to incentivize purchases and temporarily boost sales, rather than decreasing their budget allocation for such activities.

Declining Brand Loyalty Has Led Marketers to Place Less of Their