________ is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences.
A) Integrated marketing communications (IMC)
B) A push strategy
C) A pull strategy
D) Database marketing
E) Experiential marketing

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the strategic business process that marketers use as a coordinated approach for developing and implementing all their marketing communication activities such as advertising, sales promotion, personal selling, direct marketing, public relations, and more. The key objective of IMC is to ensure the delivery of a consistent and persuasive message across different communication channels to the targeted audience. It also involves measuring the effectiveness of the communication programs to improve future efforts and increase return on investment.

________ Is a Strategic Business Process That Marketers Use to Plan