The concept of ________ marketing communication suggests that the company must blend the marketing communication forms carefully to make sure the message is consistent,clear,and compelling.
A)coordinated
B)integrated
C)mass
D)segmented
E)single channel

Question

Quizplus · Accepted Answer

Integrated marketing communication emphasizes the importance of integrating and coordinating various marketing communication tools and techniques to deliver a cohesive and consistent message to the target audience. This approach ensures that all elements of the marketing mix work together to achieve the desired marketing objectives.

The Concept of ________ Marketing Communication Suggests That the Company