Advertising, sales promotion, public relations, and buzz building activities are all ________.
A) channels that should be integrated under the concept of integrated marketing communications
B) channels focused more on interactive marketing than traditional marketing
C) promotional tools used for push strategies but not pull strategies
D) promotional tools used for pull strategies but not push strategies
E) promotional tools adapted for use in mass marketing

Question

Quizplus · Accepted Answer

All of these promotional activities should work together in a cohesive and integrated manner to communicate a consistent message about a product or service. This is the concept of integrated marketing communications. Option B is not correct because these channels can be used in both traditional and interactive marketing. Option C is incorrect because these promotional tools can be used for both push and pull strategies. Option D is also incorrect because these promotional tools can be used for both pull and push strategies. Option E is incorrect because these channels can be adapted for use in both mass marketing and targeted marketing.

Advertising, Sales Promotion, Public Relations, and Buzz Building Activities Are