The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple,repetitive advertising in a variety of media.
A)awareness
B)knowledge
C)demand
D)desire
E)purchase

Question

Quizplus · Accepted Answer

The awareness step in the hierarchy of effects is the first step and involves creating awareness of a new brand or product in the target market using simple, repetitive advertising. This step is important because consumers must first be aware of a product before they can consider it for purchase.

The ________ Step in the Hierarchy of Effects Calls for Marketers