Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.
A) percentage-of-sales
B) competitive-parity
C) bottom-up
D) objective-task
E) push-pull

Question

Quizplus · Accepted Answer

The statement mentions that the percentage-of-sales method is flawed because it sees sales as the cause of promotion, rather than the result. This indicates that the statement does not advocate for the use of this method. The other options (competitive-parity, bottom-up, objective-task, push-pull) are not mentioned in the statement, so we cannot determine if they are preferred or not.

Though the ________ Method of Setting an Advertising Budget Is