Which promotional mix strategy directs marketing efforts toward final consumers?
A)push
B)pull
C)flighting
D)pulsing
E)AIDA

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts toward final consumers, creating demand and encouraging customers to request the product from retailers. This differs from the push strategy, which directs marketing efforts toward intermediaries such as wholesalers and retailers to persuade them to carry the product. Flighting and pulsing refer to scheduling advertising during certain periods of time, and AIDA is a model for the stages of consumer engagement with a product.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers