Which of the following types of communication programs is typically the easiest to evaluate?
A)public relations
B)word of mouth marketing
C)personal sales
D)sales promotion
E)advertising

Question

Quizplus · Accepted Answer

Sales promotion programs are typically designed with specific, measurable objectives that can be easily evaluated. These programs involve direct incentives for consumers or trade partners to purchase a product or service, such as coupons, discounts, or free samples. The success of a sales promotion can be measured by tracking sales during the promotion period and comparing them to sales during other periods, or by conducting surveys with customers or trade partners to gauge their response to the promotion.

Which of the Following Types of Communication Programs Is Typically