Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogs,its Web site,and its retail outlets.Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues.From this information,you can infer that Delia's is using ________.

Question

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Delia's is using integrated marketing communication, which is a strategic approach to coordinate and integrate various marketing communication tools and tactics to convey a consistent and persuasive message about the brand to the target audience. Delia's is ensuring that all its promotional and advertising efforts work together seamlessly to create a unified brand image and message.

Delia's Is a Clothing Retailer That Targets Teenage Girls