When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine,it is using which element of the promotion mix?
A)sales promotion
B)personal selling
C)word of mouth marketing
D)direct marketing
E)advertising

Question

Quizplus · Accepted Answer

The use of a print medium such as Newsweek magazine to communicate with the target market is a form of advertising, which is an element of the promotion mix.

When FedEx Communicates with Its Target Markets Through the Use