Business-to-consumer companies are more likely to emphasize a ________ strategy, while business-to-business companies are more likely to emphasize a ________ strategy.
A) pull; push
B) push; pull
C) push; pulse
D) pulse; pull
E) pulse; push

Question

Quizplus · Accepted Answer

Business-to-consumer (B2C) companies often focus on a pull strategy, aiming to create demand directly from consumers, leading them to seek out the product or brand. Business-to-business (B2B) companies, on the other hand, are more likely to use a push strategy, focusing on building and maintaining relationships with other businesses directly, often through personal selling and trade promotions.

Business-To-Consumer Companies Are More Likely to Emphasize a ________ Strategy