The communications model is an effective way to look at traditional marketing communications,but not new buzz building activities.
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Verified
Q14: Only small companies with limited promotional budgets
Q23: Through word-of-mouth communication, consumers look to each
Q23: By definition, personal selling takes place in
Q27: In the communication model, noise is anything
Q38: Personal selling is less effective but more
Q44: Unlike direct marketing, personal selling focuses on
Q109: Brand ambassadors are volunteers spreading a company's
Q110: Though the idea is catching on,only a
Q115: Companies rely on either a push strategy
Q118: Each step in the hierarchy of effects
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