Personal selling is less effective but more cost efficient than advertising.

Question

Quizplus · Accepted Answer

Personal selling is more effective than advertising as it allows for direct interaction with the customer and the salesperson can tailor their approach to the individual's needs. However, personal selling can be more expensive than advertising due to the cost of hiring and training salespeople, travel expenses, and the time required to make sales calls.

Personal Selling Is Less Effective but More Cost Efficient Than