In 2001, IBM had hundreds of "Peace Love Linux" logos painted on sidewalks to publicize the company's adoption of the Linux operating system. This is an example of buzz marketing.

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This statement is true. Buzz marketing is a strategy that relies on word-of-mouth or viral marketing to generate excitement and interest in a product or brand. IBM's use of the "Peace Love Linux" logos on sidewalks was a low-cost way to create buzz around the company's adoption of Linux and attract attention from potential customers.

In 2001, IBM Had Hundreds of "Peace Love Linux" Logos