When consumers are unable to judge the quality of a product through examination or prior experience,they usually do which of the following and assume that the higher-priced product is the higher-quality product?

Question

Quizplus · Accepted Answer

When consumers are unable to judge the quality of a product, they tend to make a price-quality inference, assuming that the higher-priced product is of higher quality. This is a common heuristic used in decision-making when there is a lack of information available.

When Consumers Are Unable to Judge the Quality of a Product