A Business Using Price Lining Is Doing Which of the Following

A business using price lining is doing which of the following?

A) trying to avoid the use of psychological pricing,which may be negatively received by customers
B) trying to recoup its research and development costs for a new product
C) attempting to attain a large market share before any competitors can enter the marketplace
D) using price points to determine its pricing strategy
E) engaging in potentially unethical pricing