Some retailers advertise items at very low prices or even below cost just to get customers into the store.The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

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This strategy is known as a "loss leader pricing" strategy, where the retailer sells items at a loss (below cost) to attract customers and generate more sales by selling other items at regular prices.

Some Retailers Advertise Items at Very Low Prices or Even