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The Closer a Product Is to the Tangible Pole of the Service

Question 29

Multiple Choice

The closer a product is to the tangible pole of the service continuum,the ________.


A) more emphasis there is on perishability
B) less emphasis there is on environmental factors
C) more emphasis there is on inseparability
D) more emphasis there is on credence qualities
E) less emphasis there is on service

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