According to the new dominant logic for marketing,________ make a relatively minor contribution to the value proposition.

Question

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The new dominant logic for marketing emphasizes the importance of relationships and co-creation of value between customers and companies. Therefore, products alone make a relatively minor contribution to the value proposition. Services, relationships, prestige markers, and quality attributes can all have a more significant impact on creating value for the customer.

According to the New Dominant Logic for Marketing,________ Make a Relatively