A consumer would be more likely to use experience qualities than credence qualities to evaluate the services offered by a weight loss center.

Question

Quizplus · Accepted Answer

Experience qualities are subjective and based on personal experience, such as the ambiance of the center, the friendliness of the staff, and the convenience of the location. On the other hand, credence qualities are harder to observe and require knowledge and expertise, such as the qualifications of the staff or the effectiveness of the weight loss program. Since weight loss is a personal journey, consumers are more likely to prioritize their personal experience over technical details when evaluating a weight loss center.

A Consumer Would Be More Likely to Use Experience Qualities