John Deere,Inc.introduced a lower-priced line of lawn-tractors called Senber while still selling its more expensive tractors under the John Deere,Inc.brand.This is an example of ________.

Question

Quizplus · Accepted Answer

A downward line stretch involves introducing a lower-priced product line while still selling the existing more expensive product line, which is exactly what John Deere, Inc. did with the introduction of the Senber line of lawn-tractors.