The ________ is the actual product such as a refrigerator plus delivery,installation,financing,and warranty.
A)actual product
B)value network
C)augmented product
D)potential product
E)core product

Question

Quizplus · Accepted Answer

The augmented product includes all the additional services or benefits that come with the actual product. In this case, delivery, installation, financing, and warranty are all part of the augmented product, making choice C the correct answer. The actual product (A) refers only to the physical item being sold, while the value network (B) and potential product (D) are not relevant to this question. The core product (E) is the basic offering, without any additional services or benefits.

The ________ Is the Actual Product Such as a Refrigerator