Marketers estimate ________ when they determine whether anyone is likely to buy a new product.
A)pricing points
B)distribution costs
C)commercial success
D)technical success
E)creative success

Question

Quizplus · Accepted Answer

Commercial success is the most relevant factor when determining whether anyone is likely to buy a new product. Marketers use various techniques such as market research, surveys, and focus groups to forecast the potential demand for a product and its success in the market. Pricing points and distribution costs are also important factors that affect a product's success, but they are secondary to commercial success. Technical success and creative success are important in the product development process, but they do not guarantee commercial success.

Marketers Estimate ________ When They Determine Whether Anyone Is Likely