Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.
A)business feasibility
B)feasibility study
C)business analysis
D)product acceptance
E)technical development

Question

Quizplus · Accepted Answer

The business analysis stage of the new-product development process involves evaluating the business attractiveness of the proposed product concept and marketing strategy. This includes analyzing the potential sales, costs, and profits of the new product to determine if it is a viable business opportunity. Therefore, option C - business analysis - is the correct answer.

Once Managers of the Grecian Urn Have Decided on Their