Diffusion refers to ________.
A)the promotion used to support products throughout their product life cycle
B)the second stage of the market segmentation process
C)the methodology used for evaluating new product ideas
D)the way the use of a product spreads throughout a population
E)the selection of opinion leaders to encourage product acceptance

Question

Quizplus · Accepted Answer

Diffusion refers to the way the use of a product spreads throughout a population. It is a process in which a new product is accepted by the market and its use becomes widespread over time.

Diffusion Refers to ________