________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.
A)Idea screening
B)Idea generation
C)Concept testing
D)Product development
E)Product manufacturing

Question

Quizplus · Accepted Answer

Idea generation is the process of developing new ideas for products or services. In this case, Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors for the American market.

________ Occurred When Alton Johnson's Fascination with the Fruits of Brazil